MLS RULE
Active — Ongoing enforcement
San Diego, California
SDMLS
San Diego MLS has established detailed enforcement policies for digitally altered images, requiring clear disclosure and original image pairing for all member listings.
Overview
San Diego MLS (SDMLS) has implemented comprehensive requirements for digitally altered images in alignment with California AB-723. The policy applies to all member listings and extends to downstream uses including IDX, VOW, APIs, and syndication feeds.
SDMLS requires that digitally altered images be clearly disclosed with original images readily accessible. The MLS has established specific technical requirements for how disclosures must appear and how original images must be paired with altered versions.
Vendors and third parties receiving SDMLS data may not remove or obscure altered-image indicators, ensuring disclosure follows listings across all platforms.
Quick Facts
Applies to
SDMLS Members
Coverage
San Diego County
Rule
AB-723 Compliance Policy
Status
Active — Ongoing enforcement
Penalty
Photo removal + fines
Enforcement
SDMLS Compliance
Must Be Disclosed
The following alterations must be disclosed in SDMLS listings:
Virtual staging of interiors or exteriors
AI-generated or enhanced imagery
Sky replacement or enhancement
Landscape modifications (greening grass, adding plants)
Addition or removal of permanent features
View alterations or enhancements
Any modification that materially changes property appearance
Prohibited Alterations
The following are not allowed even with disclosure:
Adding permanent features not present (pools, structures)
Removing visible defects or damage
Altering room dimensions to appear larger
Adding views not visible from the property
Misrepresenting the condition of fixtures or finishes
What's Exempt
Standard processing that doesn't require disclosure:
Standard photo processing (color, exposure, brightness)
Cropping and straightening
Lens distortion correction
HDR processing for accurate representation
Removal of photographer's equipment from reflections
Minor cleanup of temporary items
Sharpening and clarity adjustments
How to Comply
Follow these steps to ensure your SDMLS listings meet digitally altered image requirements.
1
Label Altered Images
Include clear disclosure text on or accompanying each digitally altered image.
2
Pair with Originals
Upload both the altered image and the original unaltered version to the MLS.
3
Use Designated Fields
Check the appropriate MLS fields indicating digital alteration status.
4
Maintain Downstream Compliance
Ensure disclosures remain visible across IDX, syndication, and all marketing channels.
PropMedia Makes It Easy
Our disclosure tool helps you meet SDMLS requirements automatically. Upload your photos, select the edit types, and download a compliant image with a badge that links to the unaltered photo — covering all SDMLS disclosure requirements in one step.
Create Compliant Disclosure
Compliance Risks & Penalties
SDMLS enforces its digitally altered image rules through automated detection and member reporting. Non-compliance carries real consequences for your listings and membership.
Photo removal
Non-compliant photos are removed from the listing immediately upon detection. Your listing may appear without photos until compliance is achieved.
Automatic fines
Violations trigger automatic fines per the SDMLS published violation schedule. Repeat offenses incur escalating penalties that increase with each subsequent violation.
Membership consequences
Persistent or egregious violations may result in additional disciplinary action from SDMLS, including potential suspension of MLS access and listing privileges.
Consumer trust & legal exposure
Misleading photos — even if not caught by MLS compliance — can lead to buyer complaints, rescinded offers, and potential legal action for misrepresentation.
Key Risks Summary
Immediate photo removal from listing
Automatic fines per violation schedule (escalating)
Potential MLS access suspension
Risk of buyer complaints and legal action
Official Source
Read the full SDMLS requirements for digitally altered images on their official website.
View SDMLS Rule
Last updated: December 2025
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